If you’re a dentist looking for new patients or trying to boost loyalty among existing ones, your marketing tactics should focus on a mix of online and offline strategies. For example, an email campaign leveraging lead magnets can help you get the contact information of potential customers in exchange for valuable content or offers. Once you’ve captured this information, you can nurture them with follow-up marketing efforts.More Information

A well-written dental blog can also be a strong marketing tool for your practice. Write about tips, provide guides to different treatments, and do top 10 lists—whatever appeals to your audience. This type of website content not only attracts traffic, but it also boosts SEO by keeping your site active and adding fresh content.

Instagram Marketing Tips for Dentists: Engaging Patients Online

Make it easier for people to find you by setting up Google Ads (previously known as Google Adwords). When someone searches for a dentist near them, your ad will appear prominently in search results and on maps—giving you the highest visibility possible.

Similarly, Facebook and Instagram ads can be set up to target potential patients within a specific geographic area. You can choose a budget that makes sense for your business and easily change or pause the ad as your needs change.

Encourage your team to share patient reviews online and in person. This helps you gain credibility and builds trust among prospective patients. It’s also a good idea to share these reviews with your team so that they understand how important it is to treat each customer with care and respect.